Face-to-face sales
Door-to-door sales teams for solar and energy companies
Solar has a reputation problem in this channel, and pretending otherwise would be the first sign we were part of it.
The problem
Starting with the obvious thing
Solar door-to-door has drawn regulatory attention and media coverage in multiple jurisdictions over recent years, and the pattern is consistent: high-pressure closing, contract terms a homeowner did not understand, and savings projections that were never going to hold. If you sell solar, you already know this, and you have probably had to overcome it in conversations that had nothing to do with your own conduct.
That history is exactly why the screening step we apply to every client matters most in this category. We vet every offer before a rep knocks a single door — the contract structure, the savings claims, the financing terms. If it does not hold up, we do not run the campaign.
We screen for you as much as for the homeowner. A campaign that closes hard and cancels harder is not a campaign that worked; it is a cost centre with a complaints file attached. In a category under this much scrutiny, the vendor who turns work down is the one worth hiring.
Detail
What the channel is genuinely good at here
Solar is a considered, high-value, geographically-determined purchase. Roof orientation, shading, and local incentive programmes vary street by street, which makes broad advertising inefficient and door-to-door unusually well suited — a rep can qualify a property by looking at it.
The sale also genuinely benefits from explanation. Financing structures, payback periods, and incentive eligibility are complicated enough that most homeowners will not work them out from a landing page. Done honestly, the doorstep conversation is the useful part.
Operations
What a solar campaign looks like
- Offer, contract, and savings-claim review before any rep is deployed
- Territory qualified on property suitability, not just density
- Training on financing structures and incentive eligibility, so reps can answer rather than deflect
- Hard limits on savings projections and pressure tactics
- Daily reporting by rep and territory, including cancellations
- Appointment-setting handoff where the sale needs a site assessment
FAQ
Questions people ask
Would you turn our campaign down?
If the offer does not hold up, yes. That is the point of the screening step, and saying so plainly is more useful to you than a vendor who says yes to everything and then represents your brand at a stranger’s door.
Do reps close at the door or book an assessment?
Either, depending on how your sale is structured. Where a site assessment is needed before anything is signed, the campaign is built around booking qualified appointments rather than pushing for a doorstep signature — which is usually the better shape for solar anyway.
Are you currently running solar campaigns?
Not yet. Our current Manitoba field activity is telecom and security. Solar is a category we are set up to serve and actively interested in, and we would rather tell you that plainly than imply a track record we do not have.
Next step
Tell us about your offer
We will walk through the territory, the script, and whether we think the campaign works before anyone signs anything. If we do not think it will, we will say so.